Gamification in learning

Did you know that learning engagement remains the number one issue for human resource development professionals?

Global companies are losing a staggering $13.5 million a year per 1,000 employees as a result of ineffective training. Studies show that gamification boosts employee engagement in training by an average of 60%.

Gamification means using game elements for non-game processes in order to attract users and increase their engagement. Let’s look at how gamification helps companies in employee training and what outcomes it produces. We will describe the most popular and effective techniques and ways to incorporate them into your employee development program.

Infographic

of employees who participated in gamified training are more motivated in their work

83%

of employees claimed that gamification motivates them to work more efficiently

72%

of employees tend to get tired of non- gamified training

49%

of respondents report that gamification makes them happier at work. Gamification at work makes 87% of employees feel more socially connected

88%

Gamification turns boring learning into an entertaining game. In this way, it multiplies the involvement of learners and makes it easier for them to acquire the information.

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Types of gamification:

Introduce statuses and levels in your employee training program. For example, if someone of your co-workers is particularly proactive, you could give them the status of "Think Tank". In training, it is also beneficial to change the employee's level. You can use the "Newby" level for new employees and raise it over the training process and accomplishing the lessons.

status and levels

Artificial intelligence has recently made a big leap forward. Today, many companies and services actively use virtual assistants in training and other processes making application of AI the part of their routine. It makes many tasks much easier and saves time. A virtual assistant can be a great mentor for your employees during their learning.

virtual assistant

The points we mentioned above form a rating. It can be used to arrange competitions among colleagues. This adds thrill of the competition and thereby greatly increases employee motivation and engagement. Employees will strive to get forward, increasing their performance and achieving the best results. Come up with incentives for leaders.

ratings and competitions

Employees should be motivated to earn as many points as possible. You should come up with a corporate gift shop in order to achieve this. You can decide yourself what to include in your offer. This can be certificates from partners and, for example, a paid holiday, and some kind of souvenirs or more valuable gifts.

rewards

Rewarding points are one of the first and most popular elements of gamification, having been used widely for a long time. Remember, we are surrounded by it since childhood, at school we get marks for knowledge, at university – scores in examinations, in any game a team or an individual player strives to earn as many points as possible. Similarly, in learning, for every lesson and successfully completed task, the student receives points, so the better the learner performs, the more points they get, which gives them certain advantages

points

Encourage learners to achieve certain learning milestones by giving them badges or other awards. For example, if a member of staff has helped a colleague with a task, award them the title of "True Friend" or give them a "Helping Hand" badge.

badges/awards

Types of gamification:

Constant employees' skills improvement

1

Turnover reduction

2

Employee loyalty growth

3

Higher employee satisfaction and morale

4

A positive team environment

5

High engagement

6

Increased productivity

7

The international pharmaceutical giant AstraZeneca had to train 500 people in its sales team on a new powerful line of medicines. In order to facilitate this, they developed a game system called Go-to-Jupiter. This application included game mechanics such as rewards, leaderboards and levels. The solution turned out to be very effective, with more than 95% of participants completing each training module.

GAME is a market-leading videogame retailer in the UK and Spain. They identified the need for providing their retail departments an engaging learning solution. GAME collaborated with Growth Engineering to launch GAME Learning Zone. This was an online learning management system filled with game mechanics such as experience points, badges, levels and leaderboards. Since its launch, completion rates have skyrocketed to 89% just for learning their sales scenario. This resulted in a 94.3% increase in the average consumer basket, all due to the increased engagement of GAME learners.

Domino's, one of the world's most popular pizza chains, needed a recipe to improve their existing onboarding process. To address this need, they invested in a game-based training system that used microlearning materials. It included game elements such as levels, boards and virtual simulations, with learners striving to achieve competency. As a result, Domino's has increased the speed at which new employees develop their skills.

Conclusion

Using gamification you can significantly increase employee engagement in the adaptation and training process and motivate them to acquire new, company-specific skills, maintain healthy competition and a positive learning experience. By doing so, you increase productivity, talent retention and development and reduce employee turnover.

Our platform offers cutting-edge functionality and provides your employees the opportunity to earn points (internal company currency), rewards, badges and prizes for completing certain tasks. The game format and its implementation in key enterprise indicators makes the learning and development process more enjoyable and effective for learners.